before starting our collaboration, we suggest a meeting to define your needs. This way, both parties understand what you expect and what direction your company/brand should take.

first meeting after establishing a partnership involves a broad discussion about you and your brand. We want to understand what it's about, how it's supposed to be perceived by your audience, who it should attract, and who it shouldn't. We discuss each element in detail, then analyze every detail to meet all your needs—both visual and more brand-related.

throughout the entire process, we conduct workshops that involve mutual discussion and editing of individual elements during meetings. This is your brand and your mission, so your opinion is equally important – of course, during these meetings, we advise on what will work best and why.

if you're unsure how your current website works from a user perspective, we'll review its functionality: whether the navigation is intuitive and the content understandable, where users might get lost, and where barriers to contact or purchase arise. We analyze the structure, layout, micro-interactions, and user experience—then prepare clear recommendations for improvements to make the site simpler, clearer, and more supportive of your goals. We discuss everything in a calm, accessible manner, explaining why the elements we've identified are worth changing.

initial conversations and research help us understand how customers arrive at your website and what they should do next. We map out their needs, goals, and key actions, such as contacting them or signing up for a newsletter. Based on this, we map out a user path that leads them step by step to their intended destination.

we create a page outline with a clear content hierarchy and space for all important elements. these mockups indicate which elements will appear in which location on the page and how the user will navigate through them. This allows us to determine the most important features and identify any layout issues.