FREECITY
The FREECITY is less waste application aiming to make it easier to find a new home for redundant items.The broader mission of the application is to spread consumer awareness - both among the customer and on the part of the production company - in the field of processing and giving new life to items that we no longer need. The problem faced by humanity is the quantity with which we produce and create, it is the overproduction of clothes, food, equipment.
Gdańsk
/
2022
services
visual identification
webdesign
outcome
authors
marta wołejko-wołejszo managment
konrad roche art direction / graphic design
features
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The problem faced by humanity is the quantity with which we produce and create, it is the overproduction of clothes, food, equipment.
( + ) challenge
We live in a time of development, speed and high mobility, it was a challenge to create something that would capture the user's eyesight. The whole thing should be convincing and legible, while looking modern and up-to-date. Appliaction branding is to evoke the feeling that the less waste life is not only useful, but also fashionable and considered trends in society.
( + ) solution
Identification alludes to simplicity - collage cutouts are associated with child's play as well as with the use of scraps of newspapers, photos that have already been created. Bearing in mind various factors influencing the reception of demanding users - we focused on the colors - we used fashionable shades of green and purple. Simple and universal shapes appearing on social media materials and useful gadgets, e.g. bags, can be used for many years, it is enough to slightly modify them and adapt them to design trends.
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