CRAFT BEER MAP
An initiative that arose in the minds of certain beer fanatics from Spain to be able to find all the points with good beer throughout the city on a single map.
Barcelona
/
2019
services
visual identification
outcome
-
authors
konrad roche art direction / graphic design
features
-
Find all the points with good beer throughout the city on a single map.
( + ) challenge
Our task was to create a clear and good-looking identification of the craft beer festival in Spain, which will be associated with something refined for everyone, but accessible to a wider group - which will evoke a feeling of relaxation and familiarity with the novelties on the market, will be pleasant to receive and well developed for more discerning people.
( + ) solution
Creating a simple and elegant design, with an emphasis on strong typography in the title and the predominance of black. The map along with the layout of the texts helps the user to get to know each of the attractions and to match it to their own person. Each of the beer producers and owners of the premises has its own rubric and is marked accordingly. White letters emerge from the black with a font convenient for the user, green indicates the most important information and evokes the association towards glass bottles and rest in the open air. The culmination is the extras: a special glass for beer and stickers that you could receive while at the festival.
