CLEAN SPACE
– COMMON MATTER
These are only four simple words, but they carry an important message: it depends on us in which environment we live and how it affects our health and life. The spaces in which we work, rest, play and learn, all these places that we share with other people are our common good
Polska
/
2019
services
visual identification
outcome
-
authors
guarana pr managment
konrad roche art direction / graphic design
features
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Starting with the closest environment you can improve the overall quality of the Earth
( + ) challenge
Promotional materials were designed to attract attention and encourage people to take care of their immediate environment (at home, at work, etc.).
( + ) solution
The brochure and postcards were made in a simple form that encourages you to read the content - it is simple and to the point, it contains infographics that allow you to better find various tips on keeping the air clean. The project is distinguished by the colors: yellow and black, which refers to the identification of the Karcher company. The typography has been adjusted and chosen for readability and usability. When designing, we chose ecological paper that is consistent with the idea of the campaign.
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