Word about branding and brandbook
(fig. 1) photo of apple products by julian-o-hayon
You already have a brand! Name, ideas, slogans... Is there anything else I can do? It is possible that the company will need branding.
Branding is a word that is often used when referring to design, but it is also often used inappropriately because it may be related to graphic design, but does not have to be.
What does it take for a brand to remain in the mind?
branding means building brand awareness
A word that sounds complicated, but is something simple - branding means "building brand awareness", in short that means creating a brand that will be remembered.
Start by creating your ideal recipient, i.e. person. Based on it, you can conclude that you have a target group of recipients - the most common elements that will be noticed by them are: name, advertising slogan, logo, visual identification, colors, famous person used for advertising, place of advertising, special promotional campaigns.
It is worth remembering that when selecting individual elements of advertising a company, you should give them a common denominator. Your attention should focus on how you present yourselves in the offline and online world. You tell the world why your brand is a good choice (your vision, what values you follow, what your history is) using appropriate means. Sometimes it is colors, sounds, and sometimes it is the way you present yourselves - whether yours brand is serious or casual.
rebranding is the development of a new brand strategy
Approaching a new recipient when preparing materials can expand the company's activities - it is important to retain the existing ones when acquiring new recipients - if you want to change the brand concept - rebranding - you develop a new strategy.
Developing good branding may be the key to the effectiveness of the entire company :)
brandbook includes company assumptions, logo and visual identity guidelines
The consistency and branding of the company can be included in the brandbook - a set of all the company's assumptions (its history, description, assumptions), which we pass on to our colleagues and contractors - this brings benefits because it speeds up the process of implementing new campaigns and brand service. The brandbook also includes a logo and visual identity guidelines.
(fig. 2) graph showing what elements are included in the brandbook
we hope that this short “guide” was useful and that you will be able to achieve success. if you want us to help with this
write to us at hello@rochestudio.eu together we will get to the point!
