INKBLOT
- TATTOO STUDIO
INKBLOT is an inclusive tattoo studio and art space open to people full of creativity and self-expression. The studio is located in the iconic Fold building in the industrial area of London. The place focuses on street style but does not limit itself to it - it is open to artists of all kinds, with the aim of creating a creative center for all kinds of art in the future.
London
/
2024
services
visual identification
outcome
authors
marta roche managment
konrad roche art direction / graphic design
features
We do not take responsibility for the pain you experience.
( + ) challenge
The project started with a very clean slate - we were given a free hand in choosing the style and how and what artistic forms we would use. The main guideline was the idea that the whole thing would be associated with art, including street art. We set ourselves the task of creating an identity that would be able to blend well with tattoos and at the same time have the potential to adapt when the space develops into an art gallery.
It was a bit difficult to make the concepts convincing to the eyes in the online world, while still maintaining the idea of street art: slightly damaged, with features of sloppiness or spontaneity. We wanted the online materials to maintain a coherent visual language with media such as posters, invitations or neon signs.
( + ) solution
When creating the visual identification, we focused in particular on the name of the project - INKBLOT, an ink blot that is associated with various types of art and with the psychological Rorschach test, in which the recipient interprets the blots on the sheet of paper. We used both of these ideas during the process and in the final form.
As a series of signets related to different parts of the initiative, we created various types of blots resulting from the original pattern, which is the result of chaotic tests of the blots on the sheet of paper and technically combining them into the cumulative shape of their forms. The typography in the logo was created based on similar shapes as the basic signet, which gives the project unity and recognition.
The graphic motifs appearing on posters, in social media and on printed materials are also based on ink blots. Additionally, we enriched them with elements resembling scribbles, which can be created using various artistic media, such as pen or ink. To balance the chaos of spots and scribbles, we chose simple, legible typography that softens the chaos.
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